- Sector
- Food & Beverage
- Activity
- Café and coffee
- Market
- Qatar
About Nero Café
Nero Café is the Group’s coffee shop.
The café is built around three things that have to work together: the coffee itself, the service across the counter, and the room people choose to sit in.
Qatar’s food and beverage market is busy and competitive, so the concept is aimed at being somewhere people return to rather than somewhere they pass through.
Nero gives the Group direct experience of running a customer-facing business — daily operations, staffing and standards — which is different from trading and distribution, and useful to it.
Services
What we do
The work Nero Café is actually asked for.
Coffee
The product the café is built around, and the thing a customer decides about first.
Service
What happens across the counter. In a café it is half of what people are actually paying for.
The Room
Somewhere to sit, meet or work. A café people pass through and a café they come back to differ mostly here.
Daily Operations
Opening, stocking, staffing and closing, every day — the discipline the rest of the Group does not get from trading.
A café survives by being somewhere people come back to, rather than somewhere they pass through once.
Work with Nero Café
Ask about Nero Café.
Tell us what you need and the message goes straight to the Nero Café desk.
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